LUXURY FASHION IN BRAZIL

a study on how experience, culture and emotion are redefining luxury in the brazilian fashion market.

we developed for LUMINE Company an editorial research project investigating how brazilian fashion brands are repositioning themselves in a new economy of desire — where luxury is no longer defined by possession, but by experience, meaning, and emotional connection.

the publication translates extensive research into a tangible, elegant object.

its purpose is practical and aspirational: to help fashion businesses understand their context, refine their positioning, and build stronger emotional connections with their audience. more than reading, the experience is about interacting with the content as a crafted artifact.

visually, the project is anchored in a bold and refined graphic language.

the dominant red palette was chosen as a symbol of intensity, desire, and sophistication:
a color that carries emotional weight while reinforcing the premium positioning of the piece.

the graphic project is built upon a strict editorial grid, designed to create: rhythm, hierarchy, and clarity across the content.

this underlying structure organizes complex information into a fluid visual narrative, allowing data, imagery, and text to coexist with balance and precision, reinforcing the idea of the book as a tool for strategic thinking as much as a visual artifact.

the materiality of the object plays a central role.

the cover features a rubberized finish, combined with varnish details and a built-in bookmark, transforming the book into an intimate and collectible piece.

every production choice — from texture to binding — was designed to reflect the same values the content defends: emotion, experience, and perceived value.

the result is an editorial project that stands between strategy and design:
a refined manual that looks, feels, and behaves like the future of luxury fashion thinking in brazil.